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Green Home

Home Staging Goes Green

An Innovative Approach to Interior Styling - Jenni Louise Art & Interiors Launches in the Cape Town CBD

Recently launched in Cape Town, Jenni Louise Art & Interiors aims to offer stylish design solutions to homeowners and businesses throughout the Mother City, whether they are looking to inject some style into a lackluster studio flat, stage their property development to maximize its sales potential or source furnishings and accessories for their holiday homes. As a small company, Jenni Louise Art & Interiors prides itself in being able to offer a variety of services individually tailored to suit an array of budgets, and will undertake everything from standard interior makeover jobs to styling office Christmas parties.

Already a flourishing industry in America and Australia, the concept of property styling is still in its infancy in South Africa, although television series such as House Doctor, headed by the ubiquitous American interior-designer-turned-home-stager Ann Maurice, are creating public awareness. However, savvy homeowners are realizing that home staging services also provide a highly cost-effective design service for those staying in their properties as well as staging for selling. “Rather than blindly stripping a property and starting from scratch, Jenni Louise Art & Interiors seeks to work with customers to reuse their existing furniture and accessories as much as possible, blending them seamlessly with new items and décor. This not only keeps costs down, but also ensures each property has a unique individuality that no amount of money can buy” states Jennifer. “I’m keen to keep my customers’ carbon footprint as low as possible, so this eco-friendly approach of reusing, renovating and restyling also eliminates wasteful unnecessary landfill” continued Jennifer.

As well as servicing private and professional clients, including showhome developers and hoteliers, Jenni Louise Art & Interiors also offers a unique service to homeowners wishing to cash in on the expected shortage of accommodation required by soccer fans visiting Cape Town for the 2010 FIFA World Cup. According to media reports, private home owners stand to make between R600 and R30,000 a day during the month long soccer tournament, but will need to be prepared to invest time and money in the presentation of their property to attain the rentals quoted. Busy homeowners can now benefit from a unique property styling service offered by Jenni Louise Art & Interiors who will manage all aspects of the preparation and styling of your home to appeal to the discerning tourist. “Ensuring you create a welcoming first impression is vital - this is an opportunity for the home owner to be an ambassador for South Africa, and it is important your guests feel they are receiving great value for money” said Jennifer.

Homeowners must aim high to achieve their 2010 Goal

Home owners need to plan ahead and prepare their property for rental to 2010 FIFA World Cup visitors if they are signing up to cash in on the expected shortage of accommodation next year.

Recently launched in Cape Town, Jenni Louise Art & Interiors is a property styling company experienced in the preparation of TGCSA accredited accommodation for the tourist market. “Ensuring you create a welcoming first impression is vital” says the owner, Jennifer Reynolds. ” This is an opportunity for the home owner to be an ambassador for South Africa, and it is important your guests feel they are receiving great value for money” said Reynolds.

According to media reports, private home owners stand to make between R600 and R30,000 a day during the month long soccer tournament, but will need to be prepared to invest time and money in the presentation of their property to attain the rentals quoted. Busy homeowners can now benefit from a unique property styling service offered by Jenni Louise Art & Interiors who will manage all aspects of the preparation and styling of your home to appeal to the discerning tourist.

Local Home Staging Company Offers a Way to “Stage-it Green”

CAPE TOWN, November, 2009– Local home staging company Jenni Louise Art & Interiors today announced the launch of “Reuse, Recycle, Restyle,” a new service that introduces eco-friendly, resource-saving practices to its customers.

“Many green principals are inherently a part of what Jenni Louise Art & Interiors does when staging a lived-in or vacant house,” says Jennifer Reynolds, Jenni Louise Art & Interiors’s owner. “We reuse as much of the current owners furnishings as possible, saving home sellers another kind of green (money).

The company’s Reuse, Recycle, Restyle service takes these green principles a few steps further by partnering with other companies committed to eco-friendly practices, and expanding its own use of resource-saving products. For example, Jenni Louise Art & Interiors will only use compact florescent bulbs in the lighting brought into customers homes, and will encourage customers to use other carbon reducing initiatives where appropriate as well.

“Even though a home staging company can’t have the same wide-reaching effect as a green-builder, we can help in many of the same ways,” said Reynolds. “And the other companies that Jenni Louise Art & Interiors partners with will be those that share our ‘green’ values, such as a cleaning company that uses only environmentally friendly cleaning products.”

Jenni Louise Art & Interiors will also be specifying no-VOC paints when recommending paint colors, and offering clients eco-friendly alternatives such as cork or bamboo for flooring.

“We also will request that our staging partners recycle whatever they can from a jobsite. And, of course, Jenni Louise Art & Interiors will do the same,” said Reynolds.

Jenni Louise Art & Interiors will donate a portion of every hands-on staging project to an eco-conscious program. To accomplish this, Jenni Louise Art & Interiors will devote a section of it’s website to the new Reuse, Recycle, Restyle service, and will list the recipients of the donated rands. “We also plan to highlight staging projects that have gone above and beyond in terms of being green,” said Reynolds.

The website, www.propertystylist.co.za, will also feature eco-friendly tips that any homeowner can use. Reynolds welcomes email suggestions for eco-friendly products or tips from the public.

By introducing the new Reuse, Recycle, Restyle service, Jenni Louise Art & Interiors is on the leading edge of the new “green staging” trend. “I can see other staging companies going the ‘I-am-greener-than-you’ route, but that’s a good thing, because in the end, the whole earth benefits,” said Reynolds.